It all starts with cinnamon...

...the sweeter side, that is. 

My infatuation started young - eating grandma’s sticky buns while watching cartoons, sneaking Cinnamon Toast Crunch at friends’ houses because I wasn’t allowed to eat sugar cereal, thinking the churros at Disneyland were more iconic than Mickey Mouse, pairing post-surf breakfast burritos with huge cups of horchata.

I mean, you realize you have a full-blown addiction when friends you haven’t seen in years text you photos of anything cinnamon-related to keep in touch.  

It’s an obsession that drove me past the point of consumption right to handcrafting products that showcase its signature scent and flavor while introducing people to the many skin and health benefits cinnamon has to offer.

Indulge and enjoy,

- Tyler

SIN-MIN founder Tyler Critelli